The Marketplace Piggyback
A marketplace motion tied back to your CRM and sales process.
Sell where buyers already shop
A distribution play that uses an existing marketplace or ecosystem. You package the offer so buyers can find, trust, and try it where they already look.
Timeline2.5–4.5 weeks from stack access · live funnel numbers start when the platform approves the listing
Plan fitFits the $3,500 plan for one marketplace + simple routing · $5,000 for the full kit with review engine
Run this play if
- Your buyers shop a marketplace
- Your integration is shipped or planned
- You have customers who'll leave reviews
- Installs can land in your CRM
Skip it if
- No integration, no capacity to build
- You need the listing live fast
- Zero users means zero reviews
If that’s you, another play fits better. Find it in 60 seconds →
Week by week
2.5–4.5 weeks from stack access · live funnel numbers start when the platform approves the listing
Scope
3-5 days
Call, pain digest, marketplace pick, requirements gap list
Build
1-2 weeks
Checklist, routing, review sequence, tracker, sandbox dry run
Train
1 session
Owner routes a test install, edits sequence live
Own
yours
Live funnel flows the day the platform approves
How to measure this play’s success
Marketplace leads per month
The number that decides it
Listing funnel conversion
On your dashboard
Reviews earned per month
On your dashboard
Baseline captured before we ship · reviewed at the 30-day check-in.
EvidenceTextbook pattern: Shopify, HubSpot, and Zapier marketplace listings put your product where the platform's users already browse, so they install inside a workflow they trust.
What happens next
We build it, document it, and hand it over.
You own the marketplace motion. Every install and lead now lands in your CRM with its source on it, your sales team works them from the view they already use, and the review engine asks happy users at the right moment so the listing's proof compounds. When the funnel holds, the checklist is your template for marketplace number two.