Different questions. Connected thinking.
GTM
Psychology
Understand people.Shape the business.
Competitive analysisWhat are the alternatives?
Customer experience researchWhat matters to people?
Distribution channelsWhere will they find you?
Pricing & willingness to payWhat is the value worth?
From why customers buyto why they stay.
Go-to-market connects an offer with a market. GTM Psychology brings behavioral research into the decisions along the way.
A buyer likes your product but won’t switch. Before changing the pitch, ask what moving would involve: migration, retraining, approval. The next useful step might be a transition plan.
They put the work to use.
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From a service to a SaaS product.
“Yuval helped me scope my service into a SaaS product I launched at one of the biggest banks in Europe.”
I helped Gil scope the service as a SaaS product. His account connects that scoping work to the product he went on to launch.
More about this work
Gil Kfir, testimonial 1 of 7
Explore all seven client stories
Bring the problem. Let’s work on it.
Tell me what’s happening in your business, and where you’re stuck.