The Pre-Sale Validator
A paid validation system, not a survey dressed up as research.
Paid demand before you build
A way to test whether people will pay before the product is finished. You sell the outcome, collect real commitment, and only then decide what is worth building.
Timeline2.5–4.5 weeks from stack access to handoff · validation window adds ~3–4 weeks on your calendar
Plan fitFits the $3,500 plan for one offer, one segment · $5,000 for the CRM variant
Run this play if
- You have an offer to sell
- Your founder can run 10-20 calls
- You'll say a real price
- You can deliver in 60-90 days
Skip it if
- No founder time for sales calls
- No delivery window, won't refund misses
- You won't name a real price
If that’s you, another play fits better. Find it in 60 seconds →
Week by week
2.5–4.5 weeks from stack access to handoff · validation window adds ~3–4 weeks on your calendar
Scope
3-5 days
Lock terms, price, threshold, and stack access
Build
1-2 weeks
Page, tracker, wiring, dry-run, live fixes
Train
2-4 days
One session plus runbook with your named owner
Own
yours
You run calls to threshold and decide
How to measure this play’s success
Paid commitments vs threshold
The number that decides it
Call-to-commitment rate
On your dashboard
Objection concentration
On your dashboard
Baseline captured before we ship · reviewed at the 30-day check-in.
EvidenceHow Subscribr started: pre-sold lifetime seats with a firm delivery deadline and a full refund guarantee, and the payments funded the build.
What happens next
We build it, document it, and hand it over.
You leave with a working paid-validation system and a decision, not a report. If commitments hit the threshold you set, you start delivery with funded confidence and a scorecard full of buyer language for the build. If they do not, you just saved a quarter of building the wrong thing, and the objection data tells you what to test next.