I’m Yuval. Social psychologist, mediator and hands-on builder. My work follows the customer, from the first decision to the relationship that grows after it.
Business and psychology degrees, then an M.A. in social psychology with honors. My thesis asked whether people value time like money.
The study design uses prospect theory and a modified gambling task to explore loss aversion and individual time orientation.
Founding customer success role: onboarding, renewals, integrations and expansion across Europe and North America. Reached 140% of my personal expansion target in the final year.
Rebuilt onboarding around behavior. Turned sales conversations into individual coaching and leadership alerts.
Managed a $2M+ monthly acquisition portfolio. Used forecasting and attribution to inform pricing, activation and creative decisions.
Created funnel measurement and executive reporting from zero, then enrichment and routing workflows. Designed an AI operating model with human approvals.