A new channel mix in a week.
A change in the channel mix, with a week from low-ROI channels to new ones.
What changed
Low-return channels closed. New ones opened.
The work focused on closing low-ROI channels and opening new ones. Niv describes the speed of that transition in his own words.
“With BoldGTM we moved fast: closed the low-ROI channels, opened new ones. The turnover took a week.”
What to take from it
A useful difference is one people can put to work.
A change in the channel mix, with a week from low-ROI channels to new ones.
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