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← All playsCustomer-led messaging · Free guide

Find the words your customers already use.

Turn interview notes into a traceable message brief, with the customer language still attached.

Get the prompt
  1. 01 · Listen

    Your interview notes

    Gather permissioned, de-identified conversation excerpts.

  2. 02 · Find the pattern

    Your AI assistant

    Group repeated needs while preserving source references.

  3. 03 · Try the message

    Docs or Sheets

    Write a message hypothesis and plan a small test.

Make it work in your stack.

Works with notes you already have and an existing AI assistant, or manually. Use de-identified material you have permission to process.

  1. Collect five relevant interview excerpts. Give each a source ID and describe who was speaking without identifying them.
  2. Remove personal or confidential information before using an external assistant.
  3. Run the prompt or use its questions as a manual worksheet.
  4. Check whether each proposed theme is supported by more than one source. Preserve contradictory examples.
  5. Write one message variant and test comprehension with a relevant customer before making performance claims.
Take it into your work

Your starting prompt.

Go to the source.

An authored guide with example outputs. Verify the setup and results before connecting it to live work.

Customer research worksheet ↗GTM Psychology research ↗